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January 15, 2006
The Art of Evangelism
Ex-Apple Computer guru Guy Kawasaki notes how "it seems that 'evangelist' is now a secular, mainstream job title" and outlines the Top 10 "fundamental principles of evangelism." Here's my Top 5:
- "Look for agnostics, not atheists"
- "Localize the pain" ("People don't buy 'revolutions.' They buy 'aspirins' to fix the pain or 'vitamins' to supplement their lives.")
- "Learn to give a demo" ("If a person cannot give a demo that quickens the pulse of everyone in the audience, he should stay in sales or in marketing.")
- "Provide a safe first step"
- "Never tell a lie"
Posted by Steve K. at January 15, 2006 08:58 PM
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